Marketing

Marketing Tips

Best Practice: Wedding related Giveaways

Giveaways are classically used by retailers, wedding shows and wedding service providers to market and build a list of prospects. This is no different here.  Giveaways can be a great way to motivate sign ups and educate engaged couples about the b...

How to book a 1:1 strategy session?

Let's say you are completely setup and going but you are having little success with the platform or with marketing the down payment registry concept.  Book a 1:1 strategy session to see how we can get more business for your mortgage business using...

Do you support Webhooks or Zapier?

Do you support webhooks or Zapier for exchanging signup data to our CRM or email service provider (ESP)? For example, when a couple signs up on the site with our link:  can we have their contact data put in our CRM or Email account to track follow...

How does click attribution work for Partners?

How does click attribution work for Partner links from pages and links provided by the platform to partners?     Specifically the pages for partner signups at https://go.downpayment.gift/ and the links which look like https://start.downpayment.gif...

Do you have a Developer API?

Do you have a Developer API?   No, not at launch.   We plan to release an API to integrate with marketing automation solutions.   The API access will be included in all plans for no additional cost. What callbacks will you support?    We will incl...

Why did you create downpayment.gift?

A little back story... In 2010 we started attending Wedding Shows to generate business from first-time homes buyers. We were in Santa Rosa, CA in Sonoma County, about 45-50 minutes north of San Francisco.  There were several wedding shows at that ...

FEATURED: Setting Up Your Branding

How-to config your Branding in the Partner Dashboard so that your details appear in the co-branding inside the Client Dashboard. Name or Team Name Company Name Logo NMLS Phone Website Email Socials   Headshot  ALWAYS click Save to record your chan...

Setting Up Your Branding (video)

How-to config your Branding in the Partner Dashboard so that your details appear in the co-branding inside the Client Dashboard. Prepare your Details: Name or Team Name Company Name Logo NMLS Phone Website Email Socials   Headshot  ALWAYS click Sa...

Client Registry - Share via Email after Contribution or Pledge (video)

As a Partner, who is logged into the Registry App,    you may Share the Client Registry via Email. You will not see the Email option if you are logged out. Use Case :  Help the client email their guests, family or others. Email a list they provide...

Best Practice: Hack the Share by Email to notify REALTORS

An unconventional approach to REALTOR outreach is to create a Demo Registry and with promotion verbiage on the Registry Page and then Share by Email to a short-list of targeted, local REALTORS.     10 or 20 at a time is a good use case.   Follow u...

Client Registry - Share via Email after Contribution or Pledge

As a Partner, who is logged into the Registry App,    you may Share the Client Registry via Email. You will not see the Email option if you are logged out. Use Case :  Help the client email their guests, family or others. Email a list they provide...

Do you offer geographic exclusivity?

Do you offer geographic exclusivity?   Can we 'own' our local city, county, region, zip codes?   No, we do not offer local exclusivity on the base level Partner platform accounts.   We are considering it for our Marketing Programs and need your fe...

Can I work with my existing Marketing Agency?

Yes, of course! There are two ways to seek signups for new client registries. 1. send buyers to your landing page and tracking link for signups 2. collect buyer data through your own pages and resources or via offline methods,  then simply 'Invite...

We lend nationwide, can we run ads nationwide for downpayment.gift?

Yes, absolutely.    If you can lend statewide or nationwide,  you can create registries for clients all over the state or country... Outside your local market, Certain Marketing programs MAY BE geographically exclusive when launched.  However, you...

Fair Lending and Down Payment Registries

Are down payment registries a violation of fair lending?   No.  Down payment registries are permitted and encouraged by lending guidelines from the agencies, including Freddie Mac and FHA.  FHA has promote Bridal Down Payment Gift Registries as fa...

Where can I get training?

Where can I get support training? 1) book a 1:1 strategy call   https://book.downpayment.gift/ 2) Check out webinar replays https://webinars.downpayment.gift/replays https://officehours.downpayment.gift/replays 3) Sign up for webinars and office ...